Cigar Aficionado × Plasencia 1865

160 Years of Unbroken Legacy

Six generations. One family. One extraordinary story.

1865
Established
6
Generations
160
Years
1
Family

The Industry’s Proof—On the Industry’s Stage

In luxury marketing, heritage is claimed. With Plasencia, it’s proven.

The Audience

Cigar Aficionado defines the conversation. We reach readers, collectors, and buyers who invest in experiences and celebrate craftsmanship.

The Opportunity

Today’s buyer verifies claims. Plasencia brings what money can’t manufacture: authenticity and provenance, documented across generations.

Advertorial Craft — Editorial Standards

Brand storytelling produced to editorial standards. Clearly labeled, impeccably designed—so proof reads with the authority of the platform.

Authenticity

Real family, real mastery, and methods preserved over time—evidence that builds trust from the very first touch.

Authority

Three decades shaping luxury tobacco culture. When a story runs here, buyers and retailers treat it as a reference point—credible and collectible.

Advertorial Craft × Precision Delivery

Print Leadership

Multi-issue presence across tentpoles and signature moments. Creative anchored in proof, people, and process.

Digital Precision

Landing hub, native brand extension, paid social, newsletters, and dedicated email—sequenced to build desire and intent.

Big Smoke Access

All-Access presence placing the Plasencia family in conversation with high-value buyers.

Two Paths to Category Leadership

Select Package

$361,184
  • Print: Six (6) premium spreads across 2026 issues — $310,800
  • Digital (3 months): $40,384 - 1,096,000 total digital impressions
  • Digital plan (outline):
    • Landing hub (3 months)
    • Native extension — 232,000 impressions
    • Instagram: 1 post, 1 story — 326K community
    • Paid social — 278,000 impressions
    • Cigar Watch newsletter — 1× (160K subscribers)
    • Dedicated emails — 2× (100K subscribers)
  • Big Smoke All-Access: $10,000
  • Added Value (in addition to the program):
    • 1× Instagram post
    • 1× Instagram story
    • 1× additional print page
    • No page-rate increase in 2026
Recommended

Signature Package

$537,094
  • Print: 12-page back-cover flip + 5 full pages — $452,300
  • Digital (6 months): $74,794 - 1,816,880 total digital impressions
  • Digital plan (outline):
    • Landing hub (6 months)
    • Article + homepage placement
    • Native extension — 465,000 impressions
    • Instagram: 2 posts, 2 stories — 326K community
    • Paid social — 555,880 impressions
    • Cigar Watch newsletter — 2× (320K subscribers)
    • Dedicated emails — 3× (150K subscribers)
  • Big Smoke All-Access: $10,000
  • Added Value (in addition to the program):
    • 1× Instagram post
    • 1× Instagram story
    • 1× Cigar Watch placement
    • 2× additional print pages
    • No page-rate increase in 2026

The Engine: Print Command. Digital Momentum. A Hub That Converts.

We don’t run ads—we stage proof. The back-cover flip is the collectible centerpiece; digital surrounds decision-makers until interest becomes action; the hub ties every chapter together.

The Back-Cover Flip (12 pages)

A branded, clearly labeled mini-issue produced to editorial standards. Opening from the back signals rarity. Each turn advances belief: origin, process, signatures, invitation. It’s designed to be kept—longer life, greater influence, repeated reads.

The Print System

Spreads and full pages are staged across tentpoles so momentum never drops. The magazine setting confers status; consistent pacing delivers recall. Plasencia isn’t just seen—it’s remembered.

The Digital System

A single, elegant hub houses every proof point. Native placements and social sequencing direct qualified readers and buyers to it, then retargeting brings them back until they act. One story—many doors in.

How It Works (Snapshot)

  1. Command Attention
    Back-cover flip + spreads establish leadership and make the brand collectible.
  2. Build Belief
    Advertorial stories—clearly labeled—read with the credibility of the platform.
  3. Guide the Journey
    Native + paid social route readers to the hub; content deepens desire.
  4. Create Action
    Newsletters and dedicated email invite trials, lists, and retail moments.

Why It Wins

  • Authority transfers: when the story appears here, retailers and buyers treat it as verified.
  • Craft persuades: the design invites lingering—time spent becomes belief.
  • Consistency compounds: one narrative, repeated across channels, turns a 160-year history into a modern buying signal.

Let’s Build Your Legacy Campaign

Jake Cohen
Account Executive — M. Shanken Communications
203-561-3977 • jcohen@mshanken.com